The White Wedding Platform - Wedding Trends Straight from the Wedding Fashion Show in Milan
You do not need to be a fashion designer or wedding videographer to know that the
wedding fashion show in Milan was the place to be last fall. On the 4th and 5th of
October, the eyes of all wedding enthusiasts were turned to Milan. After all, Milan is
probably one of the most popular wedding destinations in Italy (right after Como).
Would there be a better and more picturesque place to hold the White Wedding
Platform event? Absolutely not. Did you miss it? Worry not; we have prepared a list
of highlights for you to admire and marvel at!
White Wedding Platform - All You Need to Know
Let's start with the basic information. The wedding fashion show took place on the
4th and 5th of October at Villa Borromeo D'Adda, an 18th-century estate located not
far from Milan. Twenty-four renowned brands presented new wedding collections
that will set the trends for 2024. From classic styles to modern looks (even futuristic
ones!), a variety of designs could be seen throughout the villa's gardens. Who
attended? The crème de la crème of the fashion designer community. There were
wedding industry experts from Italy, Ukraine, Canada, the USA, and many more
countries. Among the most recognizable, we can mention: ……….
A Broader Aspect of the Wedding Fashion Show
White Wedding Platform was not a typical fashion show. Not only could we meet
fashion experts, influencers, stylists, and organizers of other popular fashion events,
but it was also an educational experience where five experts delivered lectures and
speeches outlining wedding industry trends for 2024. They shared their invaluable
knowledge and experiences with the public. Who were they? We had the opportunity
to learn from Giovanni Sparacio, editor of ELLE Spose; Simona Polli, editor-in-chief
of White Magazine and The Real Wedding; Claudia Torres, founder and editor-in-
chief of the Canadian magazine Perfect Wedding Magazine; Elena Parmegiani,
fashion and lifestyle editor of Velvet Mag; and Maria Palchuk, founder and PR-
director of TOP Communications Agency.
What Are the White Wedding Fashion Trends for 2024?
We cannot forget about wedding videography in Italy. The event was the perfect
place to grasp the hottest trends and gain inspiration for a wedding film. After all, a
wedding videographer plays a crucial role in capturing the realization of the
newlyweds' dreams. As an experienced wedding videographer, I could not have
missed out on such a display of ideas and inspirations. What impressed me the most
was the unusual, brave, and creative proposals. We are slowly but surely entering a
world where women can wear whatever they want, including on their wedding day.
We no longer astound the world solely with the destination—a wedding in Milan or a
wedding in Como does not surprise anyone anymore. We do it with our looks.
But perhaps the biggest controversy will arise from brides wearing black. Yes, the
era of men in black has to give way to women in black now, and … we love it! In this
case, the effect was enhanced by feathers and a glittering finish.
The White Wedding Platform in Milan was a great celebration of bridal fashion. It
was a magnificent blend of cultures, new trends, and styles. This magical event
sparked creativity in already creative minds through the innovative designs of
Ukrainian brands. It was not only an unforgettable experience for fashion designers
but also for any wedding videographer or simply a future bride planning a Milan
wedding or elsewhere. Having attended, I now have a head full of ideas for
numerous wedding films in Italy. If you are looking for a wedding videographer who
will help you choose your settings for a wedding in Como or a wedding in Milan, get
in touch.